A Character Sketch of Mustapha Mond in Brave New World

Mustapha Mond Character Sketch It is said that an extraordinary pioneer should consistently show others how its done. This isn't in every case valid, a pioneer should at times participate in some negative exercises so as to secure the interests of the crowded. An incredible case of this is Mustapha Mond. At the point when one initially meets Mustapha Mond, clearly he is particularly not quite the same as the other alpha plusses; Mond is one of a kind, astute, and definitive. Mustapha Mond is one of a kind to a limited extent since he peruses precluded writing. In contrast to different inhabitants of Brave New World, Mond has perused the exemplary works of Shakespeare, the Bible, and different remainders of the old world.Additionally, he has faith within the sight of god. This is an idea obscure to the majority of the crowded, on the grounds that society has made god superfluous; when nobody is ever alone or miserable, they don't have to demand things from god. Mond used to be a curio us researcher; he was keen enough to understand that the supposed science they rehearsed was not genuine advancement, along these lines he began to probe his own or in Mond's words, † ‘I began doing a touch of cooking all alone. Irregular cooking, illegal cooking. A touch of genuine science' â€Å"(226).Doing things in private, not to mention doing science in private is something unfathomable in Brave New World. In spite of the fact that, being the main man in a world loaded with sheep, can be a decent attribute to a pioneer. Mond is shrewd, along these lines a decent pioneer. He comprehends the master plan. One case of this capacity, is that he perceives that the high expressions can't exist without difficulty. The present society has about no agony, no distress, no forlornness, and none of the inconvenient negative feelings that are important to comprehend works of high craftsmanship, for example, Othello.He perceives that the crowded would no longer comprehend works of art like Romeo and Juliet. Furthermore, he perceives that anyway much laborers may demand for shorter hours, in all actuality, they are more joyful working the more drawn out work days. This is on the grounds that, laborers have nothing to do in their â€Å"spare time† as was exemplified by Mond, † ‘Ireland was put on to the four-hour day. What was the outcome? Agitation and an enormous increment in the utilization of soma' † (224). Truth be told, Mond claims that the Invention office is loaded down with work sparing thoughts; in any case, for strength, he utilizes his power as the ResidentWorld Controller to keep down change that would be impeding to society. Authority is a prerequisite for individuals in places of intensity, and as the Resident World Controller, Mond isn't reluctant to utilize his capacity. A steady society can't have dissidents, in this way, all mavericks are sent to sub focuses including Bernard Marx and Helmholtz. Nonetheless, he doe sn't permit John to leave Brave New World, with his fore referenced companions Bernard and Helmholtz, on the grounds that the test, being the presentation of a â€Å"savage† into human progress, must go on.Mond's position is best summed up in his own words: † ‘I make the laws here, I can likewise break them. Without any potential repercussions, Mr. Marx, Which I'm apprehensive you can't' † (219). In the expressions of Vincent Thomas Lombardi, â€Å"The pioneer can never close the hole among himself and the gathering. On the off chance that he does, he is no longer what he should be. † Mustapha Mond is a great case of this, Mond is a savvy, one of a kind, and legitimate pioneer with characteristics that recognize him from the other alpha plusses. He is one of only a handful scarcely any cognizant individuals in a world loaded with teary looked at robots.

the unknown essays

the obscure expositions Despise, dark and thick, blinds and inundates the psyche. Disgrace pushes him back to the opening from which he crept. Dread hinders the brain, body, and soul, rendering the three prepared to do just terrible choices. In the novel Native Son, by Richard Wright, loathe, disgrace, and dread immerse the vocation of the fundamental character, Bigger Thomas. Utilizing Bigger and his environmental factors, Wright delineates how living under such conditions prompts looking for overabundances of sex, religion, savagery, and medications. Besides, this way of life and its going with abundances make it incomprehensible for one to see the dawn of expectation, battling to get through the dark sky. In spite of the fact that Wrights story portrays the life of one man in a quite certain timespan more than fifty years prior, his way of thinking of abhor, disgrace, and dread demonstrates similarly obvious regarding genuine the past, and regarding genuine the present. Dread hinders the brain, body, and soul like no other feeling can. The investigation of dread according to brain science characterizes it as the passionate condition of the expectation of risk. How might one have a sound existence when never-endingly envisioning peril? As exemplified in Native Son, and as is valid, all things considered, having a sound existence while in a steady condition of dread demonstrates incomprehensible. Dread incapacitates the brain, rendering it unfit to think appropriately. Greater settles on vital choices while deadened by dread, and these choices demonstrate exceedingly silly. At the point when the journalists find the leftovers of Marys bones in the heater, Bigger chooses in a hurricane of dread to escape the house, affirming his blame all the while. Nonetheless, Bigger could have done various things diversely and all the more keenly to console his guiltlessness. Dread hindered his capacity to settle on a judicious choice, and this represents just a sol itary event of Biggers issue with dread it has been a piece of his life since the day he was conceived. Living in a ceaseless condition of abhor, disgrace, and dread drives one... <!

Peek Over Our Shoulders What Rioters Are Reading On December 17, 2015

Peek Over Our Shoulders What Rioters Are Reading On December 17, 2015 In this feature at Book Riot, we give you a glimpse of what we are reading this very moment. Here is what the Rioters are reading today (as in literally today). This is what’s on their bedside table (or the floor, work bag, desk, whatevskis). See a Rioter who is reading your favorite book? I’ve included the link that will take you to their author archives (meaning, that magical place that organizes what they’ve written for the site). Gird your loins â€" this list combined with all of those archived posts will make your TBR list EXPLODE. We’ve shown you ours, now show us yours; let us know what you’re reading (right this very moment) in the comment section below! Liberty Hardy   Marrow Island by Alexis M. Smith (June 7, 2016, HMH): Smith’s novel Glaciers is one of my favorite books, and I could not be more excited for this if I swallowed a cat and broke out in kittens. (e-galley) The Girl Who Slept with God by Val Brelinski: I’m trying to catch up on a few 2015 releases I think I should read before the year is over. Rebecca loved this one, so I’m in. (hardcover) Spectacle: The Astonishing Life of Ota Benga by Pamela Newkirk: The true story of a man who was kidnapped and forced to be a human zoo exhibit. It’s horrifying, but I can’t look away. (hardcover) The Nest by Cynthia DAprix Sweeney (March 22, 2016, Ecco): I can’t pass up a funny dysfunctional family novel, and this one is getting great reviews. (galley) Jessica Pryde About a Girl by Sarah McCarry. I have been hearing so much of this from Book Riot folks that I saw it pop up on the new books at the library and immediately put it on hold. (library hardcover) Starstruck by LA Witt. I am hopping all around the Bluewater Bay as books show themselves to me. So what if its out of order? (ebook) Shadowshaper by Daniel José Older. I have had this book for months. MONTHS. It was time. And its awesome. (hardcover) These Vicious Masks by Tarun Shanker and Kelly Zekas. I also hopped into this one because of chatter amongst rioters. It is living up to it! (egalley) Jessica Woodbury The Queen of the Night by Alexander Chee: I do not like much historical fiction, but this book is like The Count of Monte Cristo with circuses, opera, mutes, intrigue, affairs, brothels, and so much more and I cannot stop. (e-galley, February from HMH) NW by Zadie Smith: I managed to miss this one when it came out, and it’s a great choice for audio, full of different accents, plus Smith’s writing which moves from lyrical to street in moments. (Audiobook, Scribd) Zainab Williams   The Wilds by Julia Elliot: I am smitten with Julia Elliot. Ive been looking for a book of short stories I would love as much as Lorrie Moores Birds of America and Im so glad I found a collection in the speculative fiction genre. Fates and Furies by Lauren Groff: This is where I begin my deep dive into Book Riots Best of 2015 list. Ive heard so much about Fates and Furies, it seems shameful to finish 2015 without reading it. Christy Childers Shopaholic to the Rescue by Sophie Kinsella: Because ever since I lightened up enough to enjoy the Shopaholic books, I’ll read pretty much anything Sophie Kinsella writes. (Galley) Modern Romance by Aziz Ansari: Because Aziz Ansari makes me laugh and also makes me think. (Audiobook) Jamie Canaves   Smaller and Smaller Circles by F.H. Batacan: Immediately grabbed me from the beginning as two Jesuit priests, a forensic anthropologist and a psychologist, are trying to stop a serial killer. (egalley) In Cuba I Was a German Shepherd by Ana Menéndez: Fantastic collection which explores the immigrant experience in Miami, mostly Cuban-Americans, through linked short stories. (Paperback) The V-Word: True Stories About First-Time Sex by Amber J. Keyser (anthology): I’ve always been obsessed with human behavior so naturally I didn’t think twice about wanting to read an anthology about virginitywell, losing it. So far every essay/story I’ve read has been excellent and there are so many different voices/experiences. (egalley) The Blue Line by Ingrid Betancourt: Historical fiction and magical realism written by a fascinating woman. (egalley) Jeanette Solomon   My True Love Gave to Me: Twelve Holiday Stories edited by Stephanie Perkins: One a night because obviously. (hardcover) Scarlet by Marissa Meyer: Getting a jump on my 2016 reading goal, which is to wade through the piles (and piles) of books and ebooks on my shelves/ereader. (ebook) Lost Stars by Claudia Gray: It’s almost time for Star Warsssss! (hardcover) Karina Glaser   The Turner House by Angela Flournoy: Met the author at Book Riot Live and finally got the book off the library hold list. (Library Hardcover) Number the Stars by Lois Lowry: Been on my TBR for years, and now I finally have it and I can’t put it down. (Library Paperback) Why Not Me? by Mindy Kaling: Because Mindy Kaling is amazing! (Library Hardcover) E.H. Kern   Lavinia by Ursula le Guin: Ursula le Guin’s novel from the point of view of Lavinia, the woman around whom the conflict of Vergil’s poem The Aeneid revolves. In the poem, Lavinia is only mentioned a few times and she never speaks. Here, le Guin has given her a voice. This is a beautifully written novel. So beautiful that I want to absorb it through osmosis rather than merely read it. Tasha Brandstatter   Master Flea by ETA Hoffmann: A Christmas-y classic I’d never heard of before, by the man who brought the world The Nutcracker. (audiobook) The Viscount Who Lived Down the Lane by Elizabeth Boyle: One of my friends loved it, it was on sale, and it doesn’t have the word duke in the title. (ebook) Derek Attig   Smoke by Dan Vyleta: The book is structured by such a strikingly weird conceit that I couldn’t resist. And I’m not disappointed at all. (egalley) Eric Smith   The Girl Who Fell by Shannon M. Parker: I’m halfway through this book, and let me tell you, it is fantastic. What starts off as a seemingly cute contemporary love story takes a dark turn into obsession, as one teen’s innocent swooning and whirlwind romance transforms into stalking. It’s a slow burn that keeps building and building, and becomes quite impossible to put down. I tore through the first half in a single day. (ARC) The Love That Split The World by Emily Henry: Time travel! Romance! Football? I’ve been warned by bookish Twitter that this was a novel that might break my heart, and I’m afraid it’s going to be one of those. I’m halfway through this sci-fi contemporary romance mashup and it is just delightful. One to watch in 2016, you guys. (ARC) Nicole Froio   Second Class Citizen by Buchi Emecheta: Just started this book and I am slowly getting into it. My edition has a foreword written by Emecheta and she says she wrote this book because reviewers were disputing her Nigerian immigrant story curious to see how she responded in the form of a book. Chaos Walking Trilogy by Patrick Ness: I finally read the first book of this series the other day and loved it. Can’t wait to read the next book. Aram Mrjoian   Tenth of December by George Saunders: I’ve been hearing rave reviews of this collection for the past two years, so when I found it on sale at Unabridged Books for $5 I had to pull the trigger (it’s been well worth it). (paperback) In Short: A Collection of Brief Creative Nonfiction, edited by Judith Kitchen and Mary Paumier Jones: A few pieces from this collection are assigned to complement the “very short fiction” class I am taking next quarter. (used paperback) Kate Scott   Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain: My first audiobook in a looong time, and it’s so good. (Audiobook) Jessica Tripler   If I Was Your Girl, by Meredith Russo: this one is lighting up the Book Riot back channel, and for good reason. A YA romance with a transgender woman as a main protagonist, this is not about her transition, but follows her as she makes her way towards adulthood in a small Tennessee town as she falls in love for the first time. Bonus: the author and cover model are both trans women. (ARC) The King’s Man, by Elizabeth Kingston: Nicholas Boulton is so fantastic that I think I could actually re-read my teenage diaries if he narrated them. But what makes The King’s Man so enjoyable is the story. Set in thirteenth century Wales (nary a Scot in sight!) among the intrigues of a bid for independence from England, Ranulf, the eponymous and tortured king’s man, gets caught up with Gwenllian and her men. Yep, she’s a warrior queen. Very emotionally intense and dark, with a slow burn romance reminiscent of Laura Kinsale, I am loving every second of this one. (Audiobook) Kim Ukura   Winter by Marisa Meyer: With all good television on hiatus, I’ve been flying through the entire Lunar Chronicles quartet on audiobook. So fun. (Audiobook) Me, My Hair, and I edited by Elizabeth Benedict: I’m on board for a collection of essays by women about the complex relationship we can have with our hair. (Paperback) Nikki Steele   Radiance by Catherynne Valente: I needed a fantastical, atmospheric novel for the end of the year. Valente always delivers. (Audiobook) Rachel Smalter Hall   Troublemaker by Leah Remini: I asked my fellow Rioters if they would just tell me the highlights so I could skip Remini’s new Scientology tell-all, but they all loved it so much that I had to listen to it myself. (Audio) The Unbeatable Squirrel Girl, Vol. 1 by Ryan North and Erica Henderson: funniest, pluckiest, most bestest superhero of all time! (Trade paper, library) The Story of a New Name by Elena Ferrante: I finished the first book this summer, and now I’m ready to find out what happens to Lila and Lenù in the second installment. (Paperback, library) Claire Handscombe   Come to the Edge by Christina Haag:  Its been a long time since Ive read this favourite of mine that I keep recommending, and when I was browsing through my Audible books on a recent long flight I decided to give it a go in that format. Happy to say that its every bit as good as I remembered, and the audio is fantastic its read by the author herself, and she does a wonderful job. This time round, too, I can picture many of the locations she describes, so its nice to close my eyes and conjure them in my memory while she reads to me about them. The Marriage Plot by Jeffrey Eugenides:  I started this forever ago, then I moved to the US for my MFA and suddenly had other books I had to read, and this one fell by the wayside for a long time. But I was suddenly inspired to pick it back up, and am really enjoying it and appreciating far more post MFA than I would have before. Slightly freaky is the previously-unknown-to-me fact that its (fictional) protagonists were in the same class at Brown as the (real) Christina Haag, whose book I had just been listening to the section about Brown, in fact when I picked up The Marriage Plot to start it again. As for  Me… The Upward Spiral by Alex Korb, PhD: This is a book about neuroscience and how it relates to depression. Someone close to me suffers from depression and recommended this book to me to help understand what they are going through, and to be able to help support them. Its fascinating. Its a book that anyone with a brain can relate to you dont have to suffer from depression to get something useful from this book. It is an overview of how the brain works (written in a very readable way), and also offers very useful suggestions about how to have a healthy brain and mental state. Save

Kites, Maps, Glass and Other Asian Inventions

Franklin and Theodore Roosevelt Essay - 1901 Words

Franklin and Theodore Roosevelt Throughout the ages there have been many great leaders. These leaders are powerful in many ways, with a strong control over the people, and a place in history. But who would have guessed that two cousins would be some of the greatest government figures ever? Franklin Delano Roosevelt and Theodore Roosevelt, both American presidents, both American Heroes. Without these dignitaries, the American advancement into the present day would be incomplete and/or impossible. They gave people hope through hard times and the spirit to protect their country and one another. â€Å" S p e a k s o f t l y†¦ C a r r y a b i g s t i c k † Theodore â€Å"Teddy† Roosevelt was born into a rich New York family in 1858. His†¦show more content†¦In 1904 Roosevelt was re-elected for a second term in office. In 1906, he passed the Pure Food and Drug act. This group of laws protected American consumers from harmful food, drugs, and cosmetics. Roosevelt took advantage of his presidential powers to bust into foreign affairs in Latin America and resolved the Russo- Japanese war. This valiant act earned him a Nobel Peace Prize. Roosevelt felt strongly about trade throughout the world. In 1904 the Isthmus of Panama was first broken by American shovel. After months of negotiation, the Latin American government allowed the creation of the Panama Canal. The U.S. military and other volunteers did most of the work. But because of Yellow Fever and Malaria , few workers returned. In 1914 the Canal Zone was finished and for the first time the Pacific and Atlantic Oceans were flowing together. As Roosevelt’s second term was coming to an end, he picked William Howard Taft as his successor. Taft preached his ideas to the public, criticizing Roosevelt in his speeches. Roosevelt, hearing about his partner’s insulting speeches, broke from the Republican’s and formed a third party which he called the Progressive Party. The two duked it out in â€Å"The most remarkable political joust that the United States has ever seen†¦Ã¢â‚¬  Meanwhile, very quietly, Woodrow Wilson, under the Democratic Party was campaigning. Realizing the benefits that Roosevelt and Taft were dishing out,Show MoreRelatedPresident Of Government And Political Affairs1130 Words   |  5 Pagestheir performance. The Presidents I have chosen to examine include, Theodore Roosevelt (26th), Franklin D. Roosevelt (32nd), and Harry S. Truman (33rd). All chosen because they all are know for the many things they have done in history, the changes they made during their terms, and the many important choices and decisions they had made. First of all, let s start chronologically with Theodore Roosevelt. When Roosevelt took office in 1901. At only the age of 43, he was at the time the youngestRead MoreFranklin D. Roosevelt s President Of The United States1546 Words   |  7 PagesChapter 31-33 Test: Individual Question When Franklin D. Roosevelt was elected to his first term as president of the United States in 1932, America was in a severe depression. When Franklin Roosevelt took office in March of 1933, President Hoover handed the problems of the Great Depression over to Roosevelt. Upon taking office, Franklin Roosevelt issued a bank holiday which forced all banks to close from March 6 to March 10 while he met with Congress to pass the Emergency Banking Act to allow banksRead MoreThe New Deal: An Experiment in Liberalism Essay1339 Words   |  6 PagesUnited States would be complicated as well. Ready to address the complicated issue of reviving the American economy, as well as its despairing citizenry, was Franklin Delano Roosevelt. Roosevelt’s campaign for the presidency in 1932 pledged vigorous action and â€Å"bold and persistent experimentation† in response to the Great Depression. Roosevelt defeated Republican incumbent Herbert Hoover in the 1932 election by a significant mar gin and immediately began his â€Å"experimentation† called the New Deal. TheRead MoreThe Presidency Of The United States1401 Words   |  6 Pagesthe United States, many were really just caretakers eclipsed in prominence by various industrialists and robber barons. The modern American presidency was actually the creation of Theodore and Franklin Roosevelt who by different means expanded and strengthened the office of the President of the United States. The Roosevelt family revolutionized how the United States operated and functioned. They had implemented many policies and programs that helped with preservation of the nation’s land, helping theRead MoreFranklin D. Roosevelt : An Effective American President And Leader1509 Words   |  7 Pages1 Bernier Abby Bernier Mrs. Walden Sophomore Honors History Period 1 8 December 2014 The Presidency of Franklin D. Roosevelt Thesis: Franklin D. Roosevelt was an effective American president and leader. Franklin D. Roosevelt was a powerful leader and one of the most highly regarded presidents in American history. He connected well with American people, had a strong character, possessed a clear vision for America, had valuable political skills, and could lead people in challenging times. With recentRead MoreGerstle s Historiographical Of Mainstream Americanism1327 Words   |  6 Pagesmuch lesser extent, or even not at all, class and gender). The American Crucible conceptualizes American liberals as well as whiteness scholars’ synthetic historiographical interpretations on mainstream Americanism like Theodore Roosevelt and Franklin Roosevelt- Theodore Roosevelt especially, due the author’s attention to the meaning of the liberal state and liberalism. However, above all that, Gerstle argues that inherent tensions between two powerful types of nationalism- racial and civic- haveRead MoreBorn On January 30Th, 1882, In Hyde Park, New York, Franklin1217 Words   |  5 PagesPark, New York, Franklin Delano Roosevelt soon became arguably the most influential president in United States history. Roosevelt was the only president to be elected to four terms. He led the United States through some of its most difficult struggles, including the G reat Depression and World War II. Roosevelt also was very set on expanding presidential power, which he did through his New Deal Program. Born into a rich family, a family well-known in several generations, Roosevelt was an only childRead MoreEssay on The Progressive Era?s influence on the New Deal1349 Words   |  6 Pagesas did its reincarnation and rebirth apparent in the New Deal. Although the first signs of this pristine Progressive movement shone since the mid-1800s, no one had cleared the way for its momentous effect upon the nation in the same degree as Theodore Roosevelt. Although at times hot-tempered and brash, his charismatic attitude pushed forward many of the original progressive legislations. For example, his Sherman Anti-Trust Act proposed the life of a trust should be based on its history and actionsRead MoreThe Legacy Of Franklin Delano Roosevelt872 Words   |  4 PagesLincoln, who preserved it; Franklin Delano Roosevelt, who rescued it from economic collapse and led it to victory in the greatest war of all time.†(Smith XI). Franklin Delano Roosevelt was the only President to serve four terms and had two great, important crisis in his presidency. He truly was a great leader, because he gave the people a sense of security during an era of distress. Although winning victory in the greatest war the world has ever known dominates Franklin Delano Roosevelt’s legacyRead MoreEssay about Twists and Turns of the 1920s953 Words   |  4 Pagesgood times. From things like Flappers, women who began to do things that were considered â€Å"Un-lady like†, to the Stock Market crash all the way to the election of Franklin D. Roosevelt, the 20’s and 30’s were full of twists and turns. Even the fact that Herbert Hoover, who was beloved during WWI, was beaten by newcomer Franklin D. Roosevelt was a surprise. Though, after the Stock Market had crashed FDR’s election and his many new policies was probably the best thing that had happened to America at the

Surgical Care Practitioner Dissertation Guide Free Essays

The following article is a guide on how to approach a dissertation about surgical care practitioners. This would be helpful for students looking to gain a perspective in the subject. Background Since its introduction there has been much hostility towards the new professional role of the surgical care practitioner (SCP) within the surgical community. We will write a custom essay sample on Surgical Care Practitioner Dissertation Guide or any similar topic only for you Order Now However as the outlook of the NHS is rapidly being modified and European influence in the form of the European Workforce Team are being directed and beginning to have effect in the UK, it is evidently proving to have a huge impact on the UK workforce [1]. The introduction of the SCP role was created to alleviate the problems of unsustainable turnover and training of doctors. The role o SCPS both complements the government’s commitment to enhancing career opportunities within the field of healthcare and also develops a flexible training framework that is built on the competence of individuals’ rather than fixed traditional roles such those of doctors and nurses [1]. The SCP role is considered to be a nationally transferable role (NTR), a number of new roles, which emerged to reduce the waiting times across the UK. Consequently four groupings were created consisting of 30 new roles; amongst them the SCP is part of the â€Å"Advanced practitioner† group [2][3]. Guy’s and St Thomas’ NHS Foundation Trust reveal the cost savings of some advanced practitioner roles which have for â€Å"each half-day session stated as saving ?10k per year in consultant time†. Additionally, the time saved by the consultant can be diverted to increased surgery time [3]. References [1] Kneebone. R New professional roles in surgery. Would be effective in selected surgical settings and can offer benefits. BMJ 2005; 330:803–4 [2] Skills for health. Impact of Nationally Transferable Roles on Productivity – Building an Evidence Base, March 2010 [3] http://www.skillsforhealth.org.uk/rethinking-roles-and-services/national-transferable-roles/advanced-practitioner.aspx General Structure When was the SCP role introduced within the UK and why What can the SCP do in the operating theater (OT) What evidence is there of time/cost efficiency thus far(E.g. cost of training, patient care, effects on surgeons etc) Has the introduction of the SCP role reflected a great deal of improvement within the OT and if so – evidence to back this up. What is the future for this new and emerging role within the NHS across the UKHave attitudes changedWhat are the effects on other professionals, which traditionally take up this role How to cite Surgical Care Practitioner Dissertation Guide, Essays

The Ultimate Goal of a Customer-Oriented Organization Is to Maximize Its Customer Satisfaction Essay Example

The Ultimate Goal of a Customer-Oriented Organization Is to Maximize Its Customer Satisfaction Paper The ultimate goal of a customer-oriented organization is to maximize its customer satisfaction. This topic is about the relation between the profit of a customer-oriented organization and its customer satisfaction. â€Å"The customer is KING. †. It heralds the emergence of new business paradigms that will keep pace with a world rapid changing under the impact of development. The following word will show what are the changes of marketing, what is the customer satisfaction, why the customer satisfaction is important, what is the customer-oriented organization, how to be a customer-oriented organization using the knowledge of marketing. Marketing is an organization function and a set of processes for creasing, communication, and delivering value to customer relationships in ways that benefit the organization and its stakeholders. (David L. Kurtz Boone 2010, Principles of contemporary marketing PP7) Marketing creates form, time, place, and ownership utilities. Formproduction of the good, driven by the marketing function; Timemake product available when customers want to buy the product; Placemake product available where customers will buy the product; Ownership (Possession) once you own the product, do what you want with it. (http://www. udel. du/alex/chapt1. html, 16-11-2010) Marketing has been a part of business; its importance has varied greatly. Marketing has four eras in the history: the production era, the sales era, the marketing era, and the relationship era. The production era: The prevailing attitude of this era held that a high-quality product would sell itself before 1925. The sales era: In this era, fir ms attempted to match their output to the potential number of customers who would want it in about the 1920s to 1950s. The marketing era: Marketing concept is company-wide consumer orientation with the objective of achieving long-run success. We will write a custom essay sample on The Ultimate Goal of a Customer-Oriented Organization Is to Maximize Its Customer Satisfaction specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Ultimate Goal of a Customer-Oriented Organization Is to Maximize Its Customer Satisfaction specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Ultimate Goal of a Customer-Oriented Organization Is to Maximize Its Customer Satisfaction specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The relationship era: This era in the history of marketing emerged during the final decade of the 20th century and continues to grow in importance. Relationship marketing involves developing long-term, value-added relationships over time with customers and suppliers. (David L. Kurtz Boone 2010, Principles of contemporary marketing PP9-11) Now the main era is still in the marketing era. Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly or indirectly impact the organization. We have some environmental forces: societal, political, economic, competitive, and technology. Societal Forces: Pressure to create laws Since marketing activities are a vital part of the total business structure, marketers have a responsibility to help provide what members of society want and to minimize what they dont want. Societal forces pressure political forces to create legal forces governed by regulatory forces. Political Forces: Forces in the marketing environment that are shaped by elected (and sometimes appointed) officials that impact the decisions made by a business organization. Government officials can enact laws that could cause serious harm to specific business sectors. For example, a state that passes laws prohibiting off-shore drilling would dramatically affect oil drilling companys business outlook. Through environmental scanning a business looks at these political forces that might affect them in the short and long term. Economic forces: Marketers may need to adjust their marketing mix as the economy passes through different stages. (http://www. udel. edu/alex/chapt3. tml, 16-11-2010) Customer-oriented organization is one that allows the wants and needs of customers and potential customers to drive all the firms strategic decisions mind is that has the business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them. Today, the marketing era is also the most important era, although it has had four eras. The organizations build on the marketing era’s customer orientation by focusing on establishing and maintaining relationships with both customers and suppliers. http://www. wordiq. com/definition/Marketing_orientation, Marketing orientation– Definition, 16-11-2010) Marketing mixing is a framework which helps to structure the approach to each market. The mix is a bundle of variables which are offered to the customer. These include the product or service itself and the price which should be charged. In 1960 Jerome McCarthey presented the 4Ps to the world. Produ ct: This means the products or services quality, the functions, the features and benefits of its design plus packaging, guarantees and level of after-sales service. Choices can be made about any of these aspects. Price: It includes recommended prices to end-user customers, distributors trade prices, cash discounts, bulk discounts, terms of credit. Place: It means where and when the customer buys and consumes the product or service. Place is sometimes referred to as the marketing channels, physical distribution, logistics or location. Promotion: It means the promotions mix or the communications mix. This mix includes advertising, sales promotions, publicity, direct mail, exhibitions, display, packaging, selling and even word-of-mouth. Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business. (http://en. wikipedia. org/wiki/Customer_satisfaction, Wikipedia, 18-11-2010) Customer lifetime value: This phrase relates to a very simple concept. Every interaction you have with a customer should be done on the basis that their value to you is the total of all the purchases they will ever make, not that one sale. For example your most valuable customers are probably not those who make the biggest purchases, they are the ones who come back again and again. This way of thinking also allows you to consider marketing approaches that do not require you to make back he cost of acquiring a customer in a single sale; The cost of acquisition: It has been demonstrated that it is up to 20 times more expensive to acquire a new customer than it is to keep an existing one. A traditional sales approach can be likened to pouring new customers into a bucket with a hole in the bottom-the weaker your levels of customer retention the larger the hole. http://www. saferpak. com/csm_articles/Customer%20satisfaction_%20loyalty%20and%20profit. pdf, Customer satisfaction, loyalty and profit. understanding the links between service and the bottom line, 16-11-2010) Excellent service organizations intensively study the key drivers of people who use their products. Key drivers are the needs, wants, and expectations that a re most important to customers, and they should be part of the organization’s knowledge base. The best way to learn these key drivers is to continually and carefully study customers. Many managers think they understand the factors that contribute to customer satisfaction and intent to return. Most times, however, management’s perception does not represent the customers’ point of view, creating a disconnect between what managers think consumers prefer and what consumers actually want. (http://onlinesuccesscentre. com/tag/key-drivers-of-customer-satisfaction/, â€Å"Customer Relationship Management. 8 Common goals for a CRM Program. What are Key Drivers Of Customer Satisfaction? 18-16-2010) There are three steps to build customer relationships: Determine mutually satisfying goals between organization and customers; Establish and maintain customer rapport; Produce positive feelings in the organization and the customers. (http://www. businessballs. com/crmcustomerrelationshipmanagement. htm,18-11-2010 ) The organization should build up a â€Å"Customer-Centric Business Structure†: Customer segments that the organization wants to excel and dominate; the unique value targeted customers receive through our products and services; the critical few things that must be done well to deliver the customer value; basic building blocks to enable the creation of such critical capabilities. http://doc. mbalib. com/view/24c1de252959a991d26e421ea6a464b6. html,16-11-2010) Customer service deals with a wide range of practices used by businesses to make their customers satisfied. These practices can range from polite and friendly service to going the extra mile to ensure satisfaction is achieved. Many businesses, especially smaller ones, refer to this as the key factor in the development and success of their business. Companies that strive on developing these techniques always prosper over their competitors. There are four benefits of an effective customer relation management strategy: The organization increases profit. Business studies tell that the longer the company keeps a customer, the more money it will make in the long run. This is due to the fact, that customers always spent a little money in a new business relationship, and a lot more – when the business deals are running smoothly. The organization will survive in a competitive market. Effective customer service has grown in business for staying. With an increasing globalization, faster competition and a fast running technology and the reducing of trade barriers, competition is fierce. There are several suppliers around the world, eager to make business and to snatch your customers and the opportunity to satisfy customers. If you do not deliver to the customers – you will not survive. The organization will reach a higher